Digital Marketing Fundamentals: Get Customers Online

Digital marketing can feel overwhelming: SEO, social media, email, ads, analytics. This course puts all the pieces together in one simple system so a small business can attract visitors, turn them into leads and convert leads into customers — step by step and on a realistic budget.

What you will learn

• Map your customer journey from first visit to purchase
• Set up the foundations: a clear website, Google Business Profile and basic SEO
• Create content and email that bring leads every week
• Run small, measurable ad tests and track the numbers that matter

Who this course is for

Small business owners, freelancers, marketing beginners and professionals who want a clear digital marketing plan they can apply without an agency.

Course content

• Foundations: The Digital Customer Journey · Website, Google Profile and SEO Basics
• Grow and Measure: Content and Email That Bring Leads · Small Ad Tests and the Numbers That Matter

4 practical text lessons you can finish in about 1.5 hours, each with a short action step. Study on your phone or computer, at your own pace.

Your instructor

Lic. Maximiliano G. Nicolás — attorney, U.S. military veteran, bestselling author and founder of CanalMarket Group.

Price: US$4.99 · one-time payment · lifetime access. Want every course? See our memberships.